The purpose of this project is to provide the entity with a signage system for the current season that is distinctive, unique, singular, useful, and functional for each of the necessary uses of the space, such as promoting the space itself, the agenda, its cycles, concerts, and festivals. Additionally, it aims to create a recognizable and representative visual identity that reflects its artistic, recreational, and diverse spirit.
Espacio Turina is a public institution whose aim is to promote the music, its development and its exhibition, where concerts of different genres are held, from Jazz to Flamenco or Baroque Music.
The space is currently lacking in a distinctive visual identity. Therefore, the aim of this project is to provide the institution with a billboard system for the season 2023 / 2024 that works as an unique, singular, useful and functional pieces for each of the needs required by the space, such as the promotion of the space itself, the agenda, its cycles, concerts and festivals.
But it is also the intention to give the space its own recognisable visual identity. Representative of its artistic, recreational and diverse spirit.
For this purpose we’ve been inspired by the geometry and shapes from the five gates belonging to the main facade of the space’s building, which is the only then the most recognisable part of it, and it also has been used in the past as a representative symbol for the institution.But it is also the intention to give the space its own recognisable visual identity. Representative of its artistic, recreational and diverse spirit.
All those elements together with the colour pairing system gives Turina the large range of possibilites it needs to represent its musical variety and its diverse target group.
Our project’s main aim is to create a flexible billboard system adaptable to as many formats as possible. It’s thought to be functional in a same color for different posters, different color and posters and different colors for the same poster.
